e9 Logo Project

What was the scope of the project?

The scope of the project was to create a logo of our names, incorporating different elements such as color, shape, and font. The goal was to learn about different design elements that can be used to create a mood that sets the tone to sell or persuade something. 

What was your process?

I had a lot less time to start and complete this project than everyone else because I was gone for a week, so my process was a bit rushed. I started with creating a draft of 4 concept logos. I took these four logos and created a digital completed version of each of them. After creating them, I narrowed the logos down to one, and the one I chose was this one. I chose this one because I thought it was the best executed, as well as that it was much easily to look at and decipher than the rest of the other logos. After choosing it, and refined it a bit more to make it a little more proportional.

What did you learn along the way?

Along the way I learned about many different techniques to use in Illustrator, such as the Create Outlines tool, which creates vectors that you can use to manipulate shape and texts. I also learned how to send objects to the back of the page so that other objects can overlap them. During the process of this project I also learned how to manage my time and make sure I can complete a project with a close deadline and little time (due to my near week long absence).

What would you do differently next time?

Next time I will try to take more time creating my logo concepts and polishing those concepts in Illustrator, as I didn't too much in this project. I will also try to have more variety in my logo designs and more creativity when creating my logos.

What would you do the same?

Next time I will try to manage my time the same way, as my time management in this project was good considering the time I had. I will also repeat the same process I had in creating my color scheme and making sure that colors weren't too bright and distracting.

What will you draw from this experience to enhance you project?

I will use simplicity in creating my logos and use my time efficiently. What I drew from this project was that time is important and creativity, simplicity, shape, color, and font are the key elements in creating a successful logo. I enjoyed this project because it helped me understand successful logo design. 

Color Wheel

Adobe Illustrator Color Wheel

     It matters what colors companies use for their logos and their products because in the human mind all colors symbolize certain emotions, feelings, and ideas, and companies can use colors to invoke these ideas and emotions in people, using them to help sell their product/service.

Red - Love, Violence, Blood, Anger

Green -  Nature, Environment, Envy, Newness

Blue - Technology, Water, Sadness, Innocence

Black - Night, Darkness, Evil, Unknowingness

White - Light, Day, Peace, Knowledge

Purple - Royalty, Piety, Prestige, Wealth

Yellow - Sun, Cowardliness, Joy, Sickness

Orange - Warmth, Fire, Harvest, Tropics

Brown - Decay, Filth, Earth, Home

http://symbolism.wikia.com/wiki/Brown

http://symbolism.wikia.com/wiki/Orange_(Color)

Logo Color Use

The logo was the old alternative logo for the Milwaukee Brewers baseball club in the MLB. It uses the colors blue and yellow, with a bit of white in the middle of the baseball. They do not follow any of the color schemes that we learned in class. The reason the team chose the colors of blue and gold was because they were the same colors the team had when they were based in Seattle as the Seattle Pilots. I like this logo because of the way that the glove is made up of an "M" and a "B" for the Milwaukee Brewers. 

e9 Interview

I enjoyed being in this e9 class overall. I liked learning about the different shots and how operate the equipment, as well as the chance to work on our own videos and create our own results from the tools that we learned. I enjoyed working with the other people in my class to create a finished, polished product. I also liked coming up with creative ideas for videos and finding the resources to make those ideas happen, like for example, using an alien mask for the chase scene. I am heavily considering taking this class in my sophomore year, as it was not only why I joined e-Comm in the first place, but also that I enjoyed working in this class and being able to go where ever at school to use as a film set. Overall, I liked the work environment in this class and the type of work that we did, and I look forward to possibly continuing video in my sophomore.

Chase Scene

During this project, I learned how to apply different transition effects to the clips, and well as the arrow keys and how to make certain audio fade out. I also learned how to find music and sound effects that can fit within my video. In my next project, I will apply the arrow keys more, as well as other different shortcut keys, such as the the shift Z shortcut, which pastes everything into the timeline, and the J, K, and L keys for quicker navigation in videos to speed up the editing process.

In this project, the collaboration was different in that, for me at least, this project was much more involving. We all contributed to making the project happen, and prevailed even with many challenges faced into our way. Next project, I will try to help my team even more, and make sure that we follow the screenplay as much as we can. I will put in my best effort and focus next time so that we have an even better final product.

2nd Six Shot Sequence Project

   

     From this project I learned how to work together with other people and communicate with them to get the work done. I also learned how to connect a story together with the 6-Shot Sequence and make it flow and be consistent. I worked on making the video flowing and connected, as that was one of my flaws in my previous assignments. I will apply this connection of 6-Shot Sequences in future projects, as well as communication with my classmates.

     Collaboration means to work together with a group of people in order to achieve a common goal. Collaboration was very important in this project; without it, we wouldn't have been able to work through scheduling conflicts and creative difficulties. With it we were able to complete it with limited time and work it into something good. I learned that collaboration is one of the key things needed in this class.

Six Shot Sequence

     I learned a lot when making this video. I learned about all of the different types of shots. The Extra Close-Up shot is a shot of only the person's hands. An Over-the-Sholder shot is a shot that is filmed over the person's sholder. The Close-Up shot reveals the persons face in the sequence, and the Medium shot shows the person from the hips up. The Wide shot shows the entire person, and the Extra-Wide shot shows the whole person plus the entire setting.

     I also learned to keep my video continuous with motions and shots, and to not disorient the view by quickly changing to drastically different shots. In future projects, I will apply all of these things, and I will also make sure that I do not keep certain shots going on for too long, and make sure that the shots as well as what they a portraying are consistant.