Our company's product was the Rainbow Generator, which is a rentable machine that creates rainbows at ease. We came up with the idea after several days of difficult brainstorming. It works by inserting water into the node, which then triggers a rainbow to flow out after a series of mechanisms inside of the machine. We soon then developed concept art of what it would look like, both in Illustrator and in Sketch-Up. After this we developed a website as well as a company logo to create a feel for the product and it delivers to the consumer. We found a color pallette that would fit with what the product evokes and means to the consumer. Then we created an advertisement, which is shown above. For the advertisement, we had to overcome the obsticule of not being able to have a physical model of our product. So instead of demonstrating its use, we decided to go for a more comedic/dramatic direction for the commercial.
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